Endeavour developed a sophisticated customer profiling system, whereby personalised adverts are shown to clients based on their search keywords or client information held on back-end databases.

One use of this technology is to offer customers financial products based on knowledge of their existing portfolios and risk profiles.

This technology has been fully deployed on www.shout.com.mt, a portal website operated by Endeavour.

When searching for items in the Online Yellow Pages section, banner adverts may be shown depending on the search criteria used in that session or in previous sessions.

Banner adverts are thus targeted towards users who show interest in a specific product or service.

For further information please visit www.shout.com.mt or email us at
info@e-i-b-s.com.